Exquise Patisserie is a Jakarta-based bistro and pastry house known for #ManisnyaPas creations. With the slogan Priority Gift for Priority People, each dessert is crafted as a meaningful and elegant gift for those who truly matter.
Background
Known for its graceful charm and heartfelt gifting, Exquise Patisserie stands as a timeless bistro and pastry house in Jakarta. To stay relevant in a fast-evolving digital landscape, the brand needed a content approach that not only reflected its elegance but also deepened its emotional connection with customers.
The goal was clear: to become more than just a patisserie, but a meaningful part of people’s special moments.
INDUSTRY
Food & Beverage
YEAR
2024
SCOPE OF WORK
Social Media Management
Marketing Activation
Photography Production
Videography Production
Graphic Design
Solution
Our solution focuses on an integrated content strategy that blends authentic storytelling with the strength of seasonal products, creating relevant momentum for every campaign. We craft strong brand narratives to build emotional connections with your audience, ensuring your message is memorable and organically shareable.
By utilizing premium visuals, we enhance content appeal to ensure every asset looks professional and reflects your brand’s quality. This combination is proven to strengthen market positioning while significantly boosting engagement and consumer loyalty.
Result
This strategy successfully amplified brand visibility, achieving a reach of over 1.4 million during the designated campaign period. Audience engagement also demonstrated positive growth, with over 10,000 interactions—including likes, comments, and shares—proving the content’s relevance and appeal.
Through an elegant and warm narrative, we fostered a deeper emotional connection between the brand and its audience, driving loyalty and positive brand sentiment. Ultimately, this strategy went beyond metrics to strengthen the brand’s position in consumers’ minds through a meaningful and sustainable approach.
