Ibu Kukis is a premium catering brand serving authentic Indonesian and Western comfort food for bulk orders and special events. With high-quality ingredients and warm service, Ibu Kukis brings heartfelt flavors to every shared celebration.
Background
As a catering brand competing in a crowded F&B industry, Ibu Kukis needs a stronger, consistent, and relatable social media presence. Despite its strengths in taste, quality, and authentic personal touch, these values are not yet fully reflected online.
Through emotional storytelling and compelling visuals, the brand can build deeper connections, expand its reach, and strengthen its position as the preferred catering choice.
INDUSTRY
Food & Beverage
YEAR
2025
SCOPE OF WORK
Social Media Management
Photography Production
Videography Production
Graphic Design
Execution
We developed a content strategy that combines high-quality visuals, emotional storytelling, and practical menu guidance. By highlighting comfort food moments, behind-the-scenes preparation, and customer testimonials, we positioned Ibu Kukis as not just a food provider—but a trusted companion for meaningful gatherings.
The content calendar was built to align with seasonal campaigns, special dates, and audience behavior across platforms.
Result
The social media strategy successfully increased brand awareness and built emotional connection with the core audience—especially women and event planners. Organic engagement grew steadily, driven by a mix of storytelling content, menu spotlights, and relatable customer testimonials. Ibu Kukis is now recognized not only for its flavors but also for the warmth and values it delivers through every post—leading to increased bookings for family, office, and community events.
